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Event / Retail Design

Old Boy Music Festival

Client : Sundan
My Role : Conceptual, Visual Design, Display Planning
Duration : 1 weeks
1
Concept

Year-round theme: experience discovering a better lifeThe main expression of the concept: experience, discovery (display), a better life (quality)Create a better life, create a sense of happiness.
The concepts will:
1. Under the pandemic, the spiritual world continues to rebuild
2. Music can inspire fighting spirit and heal people's hearts
3. Family/party music enjoyment
4. Large-scale entertainment music is converted into online concerts, and they are played in the live broadcast room

2
Idea

We explored a number of different names to express the music festival campaign.
Life is better with music
Music is the rhythm of life
Feelthe magic of music
Musicis the soundtrack to your life
Musicis the heartbeat of life
Begin and end your day with great music
Musicis life
Music opens the heartEnjoythe music festival this October at Sundan Life

Implement
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