ABBA RESORTS is a Japan small luxury hotel. The main concept ABBA intends to communicate with clients is "Japanese Cultural Experience - Moment of Peace". Enjoy traditional Japanese culture and hospitality with a purely Japanese-style resort that is steeped in nature’s bounty.
The magazine ad shows authentic experience of Japan. ABBA Resorts Izu they provide a wide variety of activities that will immerse clients in the beauty of the seasons and the richness of Japanese traditions. Their authentic collection included Kimono, it is a traditional Japanese garment and the national dress of Japan.
Creative Idea: In own time
To convey "Moment of Peace, we came out the idea that come to ABBA Resorts Izu to enjoy a peaceful personal own time with classic Japanese resorts and Japanese authentic collections. The design uses Hanzi characters combine with one of Kimono ABBA resorts Izu collected, to show the feature of the Resorts: peaceful and authentic.
