I like to travel around the world and pop in different cafes around the world. I love to collect different cafes from different countries or cities. It is always good to sit down and have a coffee with a patisserie. I like to sit in a nice atmosphere, a nice design or a cafe with authentic decoration, observing strangers and enjoy local culture. As a freelance designer, I love to bring my laptop and order a coffee with a patisserie sitting in a cafe and working there whole day. My favorite coffee is oat latte. Always order Mont-blanc aux marrons if it is available. I like winter more than other seasons, maybe because I was born in winter. My favorite country is France for no reason.
TAIWAN x JAPAN x FRANCE = MAVIS
My patisserie - cafe will be the 1920s’ Japanese - Taiwanese cafe style. Because I like to sit in a cafe a working or just enjoy for a while, and I prefer the cafe has its own character, especially vintage style. Why I love vintage style? The reason why I love vintage style is that it always has a lot of stories behind it. Meanwhile, another reason is that because of the environment I grew up in. I am from Taiwan and grow up in Taiwan as well. Taiwan has been influenced by Japan deeply because 50 years took over. It affected culture, lifestyle, and so on. Back in 1920-1930, Japan introduced cafe culture into Taiwan. The cafe served coffee, tea, and patisserie. People usually came to the cafe to meet business partner or people gathering talking about art. As mentioned earlier, because of effecting by Japan, there are many Japanese - Baroque style building in Taiwan. In the meantime, the Japanese cafe style was affected by France. France, cafe, patisserie, mont-blanc these are what I like, and they can show together, definitely, a Japanese-Taiwanese vintage patisserie - cafe can fully fulfill.
Brand Name :MAVIS
The name MAVIS is a girl’s name of French origin meaning “songbird”. The reasons why I chose MAVIS as brand name: • It was populated between 1920-1960, people think this name is an old fashion name now. • My parents gave me this name with my Taiwanese name when I was born. To fit my concept “Vintage” of my cafe, and also can present me. Thus, I chose MAVIS as my brand name.
Target :• Fro people who are age18 - 40 • For those who are remote workers or freelancers
Brand Positioning :A patisserie- cafe offers unique Taiwanese vintage atmosphere, and serves selected coffee and dessert, where customer can enjoy their working-life.
Tagline : Mavis’s Mont-blanc makes my memories To make your memories in MAVIS Patisserie - Cafe, everyone will have their own memories with MAVIS.
