Illustration

2021 YMS LONDON - GOUCHOU

Client : QUMIN
Operations Director : Warren Eastland
Copy : Mavis Ho
Designer : Mavis Ho
Event Illustration
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Illustration Zoom In
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1
Concept

Traditional Culture x Modern Juxtaposition | GuoChao Style

Travelling hasn’t been easy ever since the pandemic, It is almost impossible for people to visit China. Through visiting our booth at YMS, the visitor gets a sense of their seeing China, getting know to China in our booth
We’re the China Transfer Portal / Gateway

2
Idea

CREATIVE IDEA: Adventures in Wonderland.
Combine tradition and Morden with fantastic atmosphere. To deliver the concept, will use some vintage illustration mix with neon effect. Also to emphasis Chinese characters (traditional Chinese and simplified).

3
Process

Key Word: Neon, Vintage, Fantasy
Deliver style: Pop art, Surrealism
Key Elements:
Neon, Huge Chinese characters, traditional Chinese objects: cloud, fans, waves, Morden objects: car, machine.

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Exhibit

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