We have generated concepts for the design of the campaign for the Mid Autumn Festival 2022 for Sundan Life. We have explored ways of linking the symbols that are associated with the holiday (eg. moon, circles) to a message of moving towards the positive, after the negative effects of the pandemic. The concepts will:
1. Raise awareness of the Mid Autumn Festival 2022
2. Celebrate the gathering of families and loved ones
3. Try to promote the idea of gift-giving for the festival
• The Chinese pronunciation of 香聚 is thesame as 相聚 (Gathering), which is alsosimilar to 想聚 (want to being together.)
• The fragrant olive will bloom, the air willsmell sweet, we'll get better, everythingwill be hopeful.
