The campaign is a collaboration between Seattle and Expedia, the leading travel website, to promote Seattle. It is a responsive web application with a heavy metal music-filled palette and modern imagery that displays beautifully on mobile phone, tablet and desktop.
Click-throughvideos that are interactive allow the viewer to interact with them and improvethe CTA to increase conversion rates.
Theinteractive mouse hover function enables themap to be used with fewer hotspots at once and to link to a sub pages.
Thecarousel function has the appearance of a music menu, allowing users who enjoymusic to better relate to it. In addition to the menu rotating left and right,there is a swinging motion when you click on the middle image, which adds tothe fun.
